Tuesday, November 6, 2007 

Hillary, Republicans and Oprah Oh My!

It may look bleak for Republicans in the 2006 election, but the prospect of a Hillary Clinton presidency in 2008 will once again motivate Republican voters to get out the vote. Many will call it the most important election of our time and with good reason. It will be the first time in American history that a woman has a legitimate chance to become President of the United States. People on both sides of the political divide will be turning out in record numbers.

Although Hillary has been portraying herself as a moderate for the benefit of the upcoming election. She is still the poster child of liberalism in the minds of a majority of conservatives. Many who were of voting age in the 1990's will remember Mrs. Clinton's proposed plan to socialize medicine during her husbands presidency. Just the idea of it raised the dander of Republicans and Libertarians alike causing them both to fight it tooth and nail until it was defeated. Mrs. Clinton will steer far away from anything that can be painted as "socialized" this time around, so look for a massive spin campaign before the launch of any of her proposed national policies.

Hillary Clinton has also become the face of partial birth abortion. She voted no on the Partial-Birth Abortion Ban Act of 2003. That bill sought to ban partial birth abortion except in situations that endangered the life of the mother. In a 2000 Senatorial debate in Manhattan Mrs. Clinton said "I have said many times that I can support a ban on late-term abortions, including partial-birth abortions, so long as the health and life of the mother is protected." . But She failed to prove that statement when she voted no on the bill that would make that a reality. In addition, Mrs. Clinton has a 100% rating by NARAL which indicates a viscous pro- abortion voting record.

There is also no doubt that Mrs. Clinton's statement about stay at home mothers will be brought to the publics attention once again. In July of 1992 she said I could have stayed home & baked cookies & had teas, but what I decided to do is fulfill my profession.. This statement will be used to show that she is a career woman who has little regard for stay at home moms and the more traditional role of women. This will play big in the red states. I predict that to soften her image, she will do a touchy feely interview on the Oprah Winfrey show. She might even put on some make up.

Then there is the obvious issue of who her husband is, former President Bill Clinton. Bill Clinton will become a big part of the 2008 presidential campaign. He is loved by Democrats but scorned by the Republicans who will bring all his past sins to light once again. This will turn into a long drawn out and nasty battle. Everything the former President has done will once again be on display for the American people to judge. Just the prospect of Bill Clinton being the First Husband will bring droves of conservatives out to the polls.

Although the thought of a Clinton presidency will be the driving force of conservatives for the 2008 election, there is still one variable that should be figured into the equation. The climate during that election cycle will be so nasty that any body that is not sold out to one of the two major parties will be so fed up with smear politics that any viable third party candidate will be seen as a breath of fresh air and will surely rob votes from both parties.

This may end up being a defining moment for third parties such as The Constitution Party and Libertarian Party. Wether or not they will be able to field a viable candidate remains to be seen. Where's Ross Perot when you need him?

Raymond Kish is a husband, father, former Marine and proud American who is tired of seeing American citizens being sold out to the lowest bidder. http://www.believeinamerica.com.Ifit Pilates Reformer
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Your Greatest Asset

Your greatest asset is your own customer list. These people have already purchased something from you in the past. If you've delivered as satisfactory product, they are very likely to buy from you again.

The easiest sale you'll ever make is to an already established customer of yours. They already trust you. They feel comfortable in dealing with you. You've delivered what you said you would so a certain degree of trust has already been established. Your customers are probably quite confident that you wouldn't sell them something that wasn't in their best interest.

The high road to increased profits always takes the route of established customers. There's always an expense associated with finding a new customer. Regardless of the marketing method used there's always an investment required in establishing a customer whether in terms of real dollars or human capital. Once you have a customer, any subsequent sale is made without the cost of locating that customer. The cost or finding a new customer is proportionally much higher than the cost of retaining an existing customer.

Keys To Success

The secret of capitalizing on your customer base is to continually feed them with new products and services you know they'll want. This is no time to diversify into completely new areas. Everything that you make available to your customer list must be compatible with what made those people customers to begin with.

Whatever subsequent products and services you offer must be related in some way. Think of your customers as belonging to a specific group. They're gardeners or small business owners or health enthusiasts. Whatever you offer must fit that product niche.

Always be on the lookout for new things you think your customers would gladly pay for. And give customers first crack at any of these new products and services. If you can offer a discount, that's even better. By letting them in on new products and services, you're giving them priority customer status, an added value of doing business with your firm.

Be careful not to overdo it. You don't want to annoy anyone, least of all your customers. Allow enough time and space between customer contacts. How much time you allow between mailings or calls depends on the nature of your business.

Examples

When a clothing store receives a shipment of new designs, they should first notify all previous customers who've purchased in the same price range. All the store has to do is contact these customers by phone or by mailing invitations to a special event where this new line is unveiled. Suggest to customers how additional new outfits can be created by mixing and matching and you've provided an extra service that will help retain customers.

This approach would seem natural for a wholesaler who relies on distributors or retailers to act as re-sellers. By showing your new merchandise and suggesting ways to move more of it, you're providing a valuable service while keeping in touch with your customers.

A self-published author of book on camping tips, should come up with natural additions to his product line to sell to buyers of his book. Things like maps of parks, local facilities, lists of "must-see sites" or specialty camping equipment, could all be add-ons made available to the author's buyers.

One final note; in order to start making more sales and build your business empire you must become an avid student of lead generation and marketing strategy the high-payoff items necessary for you to magnetically attact new clients to skyrocket your profits.

Copyright (c) 2007 Joe Heller

Joe Heller, PresidentCartridge Filter Pool Swimming
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