Your Greatest Asset
Your greatest asset is your own customer list. These people have already purchased something from you in the past. If you've delivered as satisfactory product, they are very likely to buy from you again.
The easiest sale you'll ever make is to an already established customer of yours. They already trust you. They feel comfortable in dealing with you. You've delivered what you said you would so a certain degree of trust has already been established. Your customers are probably quite confident that you wouldn't sell them something that wasn't in their best interest.
The high road to increased profits always takes the route of established customers. There's always an expense associated with finding a new customer. Regardless of the marketing method used there's always an investment required in establishing a customer whether in terms of real dollars or human capital. Once you have a customer, any subsequent sale is made without the cost of locating that customer. The cost or finding a new customer is proportionally much higher than the cost of retaining an existing customer.
Keys To Success
The secret of capitalizing on your customer base is to continually feed them with new products and services you know they'll want. This is no time to diversify into completely new areas. Everything that you make available to your customer list must be compatible with what made those people customers to begin with.
Whatever subsequent products and services you offer must be related in some way. Think of your customers as belonging to a specific group. They're gardeners or small business owners or health enthusiasts. Whatever you offer must fit that product niche.
Always be on the lookout for new things you think your customers would gladly pay for. And give customers first crack at any of these new products and services. If you can offer a discount, that's even better. By letting them in on new products and services, you're giving them priority customer status, an added value of doing business with your firm.
Be careful not to overdo it. You don't want to annoy anyone, least of all your customers. Allow enough time and space between customer contacts. How much time you allow between mailings or calls depends on the nature of your business.
Examples
When a clothing store receives a shipment of new designs, they should first notify all previous customers who've purchased in the same price range. All the store has to do is contact these customers by phone or by mailing invitations to a special event where this new line is unveiled. Suggest to customers how additional new outfits can be created by mixing and matching and you've provided an extra service that will help retain customers.
This approach would seem natural for a wholesaler who relies on distributors or retailers to act as re-sellers. By showing your new merchandise and suggesting ways to move more of it, you're providing a valuable service while keeping in touch with your customers.
A self-published author of book on camping tips, should come up with natural additions to his product line to sell to buyers of his book. Things like maps of parks, local facilities, lists of "must-see sites" or specialty camping equipment, could all be add-ons made available to the author's buyers.
One final note; in order to start making more sales and build your business empire you must become an avid student of lead generation and marketing strategy the high-payoff items necessary for you to magnetically attact new clients to skyrocket your profits.
Copyright (c) 2007 Joe Heller
Joe Heller, PresidentCartridge Filter Pool Swimming
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The easiest sale you'll ever make is to an already established customer of yours. They already trust you. They feel comfortable in dealing with you. You've delivered what you said you would so a certain degree of trust has already been established. Your customers are probably quite confident that you wouldn't sell them something that wasn't in their best interest.
The high road to increased profits always takes the route of established customers. There's always an expense associated with finding a new customer. Regardless of the marketing method used there's always an investment required in establishing a customer whether in terms of real dollars or human capital. Once you have a customer, any subsequent sale is made without the cost of locating that customer. The cost or finding a new customer is proportionally much higher than the cost of retaining an existing customer.
Keys To Success
The secret of capitalizing on your customer base is to continually feed them with new products and services you know they'll want. This is no time to diversify into completely new areas. Everything that you make available to your customer list must be compatible with what made those people customers to begin with.
Whatever subsequent products and services you offer must be related in some way. Think of your customers as belonging to a specific group. They're gardeners or small business owners or health enthusiasts. Whatever you offer must fit that product niche.
Always be on the lookout for new things you think your customers would gladly pay for. And give customers first crack at any of these new products and services. If you can offer a discount, that's even better. By letting them in on new products and services, you're giving them priority customer status, an added value of doing business with your firm.
Be careful not to overdo it. You don't want to annoy anyone, least of all your customers. Allow enough time and space between customer contacts. How much time you allow between mailings or calls depends on the nature of your business.
Examples
When a clothing store receives a shipment of new designs, they should first notify all previous customers who've purchased in the same price range. All the store has to do is contact these customers by phone or by mailing invitations to a special event where this new line is unveiled. Suggest to customers how additional new outfits can be created by mixing and matching and you've provided an extra service that will help retain customers.
This approach would seem natural for a wholesaler who relies on distributors or retailers to act as re-sellers. By showing your new merchandise and suggesting ways to move more of it, you're providing a valuable service while keeping in touch with your customers.
A self-published author of book on camping tips, should come up with natural additions to his product line to sell to buyers of his book. Things like maps of parks, local facilities, lists of "must-see sites" or specialty camping equipment, could all be add-ons made available to the author's buyers.
One final note; in order to start making more sales and build your business empire you must become an avid student of lead generation and marketing strategy the high-payoff items necessary for you to magnetically attact new clients to skyrocket your profits.
Copyright (c) 2007 Joe Heller
Joe Heller, PresidentCartridge Filter Pool Swimming
Dixie Youth Baseball
Airline International Pacific South Ticket
Changing Minds
New York State Voter Registration
Entrepreneur Magazine Franchise 500
Blue Dvd Planet
City New Office Sheriff York
Dome Constructions
Condo Luxury Mont Quebec Tremblant
Stocks
Asolo Boot Hiking
Chart Forex Rate
Cruises Panama Canal
How To Get Rid Of Acne And Acne Scar
Low Voltage Lamp
10w 11 12v Halogen Lamp Mr
Free Online Sports Radio
Community Career Center
Top Rated Freebie Site
Wynn Hotel In Las Vegas Nevada
Indian Wedding Supply
1 Beauty Fitness Health Mark Mf
Playstation Xbox
Xm Satellite Radio Web Site
Florida Gardening Landscaping Low Maintenance Native Plant
Entrepreneur Magazine Philippine
1 3 Bird Book Iguana Night Play Rose Sweet Tattoo Youth
Northview Golf And Country Club
Graphic Movie Myspace Notebook
1 16 Farm Scale Toy
Plans For
11 Malignant Mesothelioma
1 Growth Hair Promote Those Vitamin
03 Prince Racquet Silver Tennis
Christmas Card Holder
Cosmetic Edition Limited Smashbox
Live Animal Pet
Brain Connecticut Injury Lawyer Traumatic
Christian Christmas Lyric Music
1 Tag Fur Verliebte
Thanksgiving Vegetarian
Magazine Subscription Canada
0 Gauge Wire
009 Infocus Lamp Lamp Projector Sp X1
Florida Malpractice Medical
4 Beach Laguna Mtv Season
Semi Truck Sales
Fisher Price Infant Toy
Air Cheap China Ticket
Cartoon Picture Of Kid
1 Historical Jesus Jew Marginal Person Problem Rethinking Root Vol
10 Christmas Dress
Christmas Shop Song
0 Interest Mortgag
Apostolic Christ Church Jesus
Ny Hiking Club
Illinois Location Wedding
Buy Vaniqa
10 2006 Christmas Gift Top
Black Planet Music
Canada Card Charity Christmas
Prescription Sport Glasses
13 Boot Lady Size
06 Jersey Shore
Renaissance Seattle Hotel
Real32
0x800ccc0e Outlook
Dodge Truck Bed Liner
Vending Machine Purchase
Step By Step Cartoon Drawing
Snow Tire And Wheels
100 Portable Radio Receiver Satellite Sirius Stiletto
Dance Lion Photo
Winter Park Florida County
Liver Detox Juice Recipe
Air Cheap Flight Site Travel Web
Career Hotel Management Restaurant Starter
Mardi Gras Party Theme
Fishing
Sea
Fall Theme Wedding Favor
Long Range Rifle Scopes
2008 G35 Infiniti Sedan
03 Christmas Decorating Home
Godzilla Destroy All Monsters Cheats
Halogen Lamp Parts
Carolina Newspaper North Obituary
Black Corner
Estate Loan Mortgage Real Texas
Health Care And Policy Administration
Chocolate Layer Cake Recipe
Basketball Maryland Terrapins Ticket
Cruiser Inspiration Instruction Pocket Sailing Small
Delivery Florist Flower Flower Online
Attorney Business Texas
Ace Sports And Ticket
Bike Giro Helmet Mountain
Disney World Beach Club Resort
The Phantom Of The Opera Tickets
2006 Accommodation Bed Breakfast Character Guide Guide Leading New New Zealand Zealands
Malpractice Georgia
Country Inn Maingate Orlando Suite
Medicom Batman
True Track Meter
2 Brokeback Fur Mountain Trader
Auto Finance Online
Acne Medication Review
Vice City Cheats
Palm Beach Florida Vacation
Laguna Beach Mtv
